Full Job Description
Job Title: Digital Content Strategist
Location: Lexington, Virginia
Company: Amazon
About Us
At Amazon, we're not just a shopping destination; we're a global leader in e-commerce and cloud computing, constantly striving to innovate and enrich the lives of our customers. With our ongoing commitment to excellence, we are looking for an experienced Digital Content Strategist to join our Lexington team and help us elevate our customer communications and digital presence.
Job Overview
The successful candidate will play a pivotal role in defining and implementing our digital content strategy while ensuring alignment with our overall marketing objectives. This role is perfect for someone who is passionate about creating compelling content that engages and inspires customers while driving business results.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy that aligns with Amazon’s marketing goals and customer needs.
- Analyze customer insights, data, and market trends to inform content strategy and identify new content opportunities.
- Collaborate with cross-functional teams, including SEO, design, social media, and product marketing, to create cohesive and standardized digital content.
- Manage content distribution across multiple channels (website, social media, email marketing) ensuring brand consistency and maximizing engagement.
- Utilize analytics tools to track content performance and optimize campaigns based on data-driven insights.
- Oversee a team of content creators, providing guidance and feedback to ensure all content is high-quality, on-brand, and meets project timelines.
- Conduct regular audits of existing content, recommending and implementing updates as necessary to keep it fresh and relevant.
- Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve our content strategy.
- Build and maintain relationships with external content creators, agencies, and influencers to expand our reach and enhance our content offerings.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- A minimum of 5 years of experience in digital content strategy, marketing, or a related field.
- Proficiency in content management systems (CMS), SEO best practices, and analytics tools (Google Analytics, etc.).
- Strong copywriting and editing skills with a focus on clarity, creativity, and engagement.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Exceptional communication and collaboration skills to work effectively across diverse teams.
- Familiarity with social media platforms, email marketing, and content distribution strategies.
Why Join Amazon?
At Amazon, you'll not only become part of a leading technology company but also join a culture that values innovation, dedication, and diversity. We believe in the power of teamwork and the significance of one's contributions, making your role as a Digital Content Strategist vital to our success.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance plans and wellness programs.
- Generous paid time off and parental leave policies.
- Employee discounts and opportunities for professional development.
- Innovative work environment that encourages creativity and innovation.
Application Process
If you're ready to take on new challenges and be part of a team that is dedicated to redefining customer experiences, we invite you to apply for the Digital Content Strategist position at Amazon. Please submit your resume and cover letter outlining your relevant experience and why you would be a great fit for our team.
Join Us!
Take the next step in your career and join our dynamic team in Lexington, Virginia. Be part of shaping the future of e-commerce at Amazon as a Digital Content Strategist. We can't wait to meet you!